Need better marketing measurements? Start using this tool today.

Welcome! If you're new here, you may want to subscribe to my RSS feed . Thanks for visiting!

While home for lunch yesterday, I read a great column by Robert Kiyosaki in this month’s Entrepreneur magazine, “Keeping Tabs: Numbers that are tracked and reported are numbers that grow. How does your business measure up?” Lately I’ve been immersed in looking at CRM tools and developing measurement systems. This article was a breath of fresh air; here’s my takeaways:

1. Measurement doesn’t [have to] equal complexity. Pick one thing [tied to sales/profit/growth] you can measure and do it diligently. They chose to measure how many people played the Cashflow Game as an indicator of how they were serving their customers.
2. Get started. “At first, the reporting was awkward and the numbers weren’t always accurate. But over the past year, the reporting has become much more precise.” -Robert Kiyosaki

A Tool You Can Use Today:
As if that article wasn’t timely enough, today Ben Bradley at the Bradley Wiltjer Marketing Group posted an article on measurement that includes his very simple marketing measurement tool. The post helped me bring clarity to our own measurement efforts, and I believe you will benefit as well. Read Ben’s post and learn:

1. Why measurement is not one-size-fits-all.
2. What things you should and should not measure.
3. A simple tool you can use to get started with your own measurements.

BenBradley.net: Dont Sweat Marketing Measurement