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Jake McKee, former Community Development Manager at my favorite toy company, LEGO®, recently talked about the company’s several-year process of opening up and listening to its biggest fans; grown-up builders, collectors, and hobbyists. Whether you’re a LEGO fan, a community manager for a consumer brand, or both, this video is both entertaining and well worth the watch:
Having experienced what Jake speaks of from the fan side, I thought I’d share a fan’s perspective in light of two of the Cluetrain’s 95 theses:
#34 To speak with a human voice, companies must share the concerns of their communities.
#35 But first, they must belong to a community.
How it all began…
Right about the time some people were stocking up for Y2K, Brad Justus announced LEGO Direct, the new direct-to-consumer division at LEGO, by posting to the LEGO fan site LUGNET. This was a big deal. Until that time, the only LEGO employees who had “acknowledged” us adult fans were lawyers. Brad’s announcement was the first ray of light that our beloved company would talk to us.
Trust was a factor in the early days. Many of us were hopeful, but just didn’t buy the idea that the skies had parted and all would be right in the world. 
LEGO’s early communications to us were mostly announcements. Brad’s Q&A sessions at conventions like BrickFest overflowed with passionate fans questioning company decisions as LEGO was over-simplifying their product line. These same people expressed their enthusiasm for the product by demanding access to purchase greater varieties of parts in bulk quantities. Brad’s terse answers in these were so seen as PR speak that they even inspired this hilarious comic by Brendan Powell Smith, the artist behind illustrated LEGO Bible “The Brick Testament.”
Possibly the most brilliant hire Brad Justus made was Jake McKee. Jake came to LEGO in 2000, having already established his street cred among fans as an avid builder. He positioned himself internally to be the advocate for fans and an ambassador to the company for the fans.
While a LEGO employee, Jake made it a point to visit club meetings and displays throughout the country. He also actively participated in his local club (TexLUG), not as an employee but as a builder, because LEGO was his hobby. He also wrote the book “Getting Started with LEGO Trains” as a fan with an interest in sharing train building with others.
Jake brought more conversational, two-way style to fan-company relations while communicating the company’s priorities in a way that fans could respect. In short, Jake exemplified both #34 and #35 above. Even in the face of very unpopular moves on the part of the company, he never lost that street cred within the community at large.
Steve Witt, a former intern of Jake’s, took his place in 2006 as community liaison, while Jake moved on to new opportunities. I wasn’t very involved with the LEGO community during Steve’s first couple years, but I did have the opportunity to spend a bit of time with Steve at BrickWorld 2007. Compared to Brad and Jake, Steve is the most casual of the three. From my limited exposure, he strikes me more as “one of the gang” than a corporate representative, though he still fielded the dodgeball questions in the convention’s Q&A session expertly.
Lessons Learned
- Break Bad News First: One key to “first belonging to the community” that got overlooked was the keen ability to anticipate what would be interpreted as bad news and preemptively acknowledge it to the community. This is best exemplified when LEGO slightly changed the tints of their gray and brown bricks in early 2004, sparking nothing short of an uprising in the online community. While Jake handled the aftermath expertly, nothing LEGO did could have made the fans happy in this situation. Announcing it first along with plans to make favorite bricks available in the old colors for a while longer would have lessened the blow. Takeaway: If you have bad news to give your core fans, deliver it first instead of letting them discover it.
- Trust Your Fans (skip the NDAs): As the company has reached out to fan groups for input into new product developments and initiatives, more often than not fans would be required to sign an NDA before LEGO revealed their plans. This has caused, and continues to cause, mistrust between NDA’ed fans and the general fan public; either that they aren’t representing the group’s interest well, or that they’re being bought off with privileged information. While I don’t personally subscribe to those thoughts (disclaimer: I have been under LEGO NDA in the past but am not currently), I understand why they occur. My thoughts are simply this: If you’re coming to your biggest fans for input into your products, realize that they only want to help your company, assuming there’s something in it for them. Give them enough incentive to participate and show them that you trust them by ditching the NDA while simultaneously communicating the sensitivity of the information being discussed.
All in all, it’s been a wonderful experience seeing the LEGO company open up to its fan community. It’s amazing how far things have come in just eight short years. The company that before sent their lawyers after domain names and logos now invites these same people to help design products, decide bulk parts offerings, and display at public shows worldwide. LEGO hasn’t been perfect about their interactions, but this is uncharted territory for all of us.
Additional Reference
Posted on 12 May '08 by Tim Courtney, under Uncategorized. 1 Comment.
This week is TV Turnoff Week, the wonderful initiative started by Adbusters and the Center for Screen-Time Awareness to encourage us to turn off the idiot box. I stopped watching TV when I moved out of my parents’ house almost two years ago. I haven’t missed it. Yes, I have a screen for movies and watch occasionally, but otherwise I find things to do like exercise, read, and further my knowledge via the Internet. My only regular TV exposure right now is when I’m in the gym; there I enjoy watching the History Channel.
I encourage you this week to turn off your TV and discover activities that refresh you. Here are ten things you can do this week instead of watch TV:
- Read a Book - The one you’ve been putting off reading. Or, you can read about the media, books such as Amusing Ourselves to Death by Neil Postman or Bias: A CBS Insider Exposes How the Media Distort the News by Bernard Goldberg.
- Pick up a new skill or enroll in a class. Right now I’m reading Rod Machado’s Private Pilot Handbook and studying up on my knowledge before beginning lessons.
- Two words: Spring Cleaning!
- Go for a walk/jog/bike ride outside.
- Attend a cultural event, concert, or visit an art gallery if you’re into that sort of thing (then again, if you are, how much TV do you really watch?)
- Go throw a ball or play a game with some friends - it’s about that time of year!
- Cook a meal and eat it together as a family. If you aren’t married or don’t have kids, invite some friends over and cook a meal together.
- Play a board game or party game. Recently I had fun playing classics like Connect 4 and Pit with some friends. Other current favorites are Catch Phrase and Apples to Apples.
- Write something - a short story, a long story, a how-to guide or even some thank-you notes. Start a blog and publish what you wrote.
- Review your goals and catch up on your to-do lists. Don’t kick yourself, just give yourself permission to take a fresh stab and make progress towards things you want to accomplish.
What about the Internet? Shouldn’t we turn that off too?
To that I’d ask: Are you learning and engaging your mind on the Internet, are you doing something interactive? Or are you just surfing MySpace, Facebook, or going from video to video? The Internet is fundamentally an interactive medium. TV is fundamentally one-way. Steve Jobs was quoted in Macworld as saying, “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” This week, try dialing back your consumption online, and dialing up learning and creating.
Further Reading on TV Turnoff Week and on TV Watching
What are you doing this week instead of watching TV?
I was involved in a group once with someone who was so negative that I’ve even wondered how they are alive. When I would walk into a meeting, they wouldn’t say “hello,” but would creepily come up from behind and softly launch into a complaint, like “some jerk cut me off on the road today, blah blah blah” or “did you hear about what my boss said? wahhh wahh wahh.” With this person, nothing was positive or even pleasant, ever. They laid out their sorry financial and medical situation to anyone who would listen, talking bad about relatives and friends and passing blame. Not surprisingly, nothing was ever their responsibility (and certainly they weren’t responsible for their attitude).
People who act this way suck energy, and if you’re not careful, they can discourage you from moving forward; whether that’s taking on new projects, learning about an area of interest, or pursuing lifelong goals. They can also poison social groups and make them no longer enjoyable for you and other participants.
Are you spending your time with people who cast a black cloud over everything? Or how about with the group that sits in the corner at an event and mocks everybody?
How is that working out for you? Are you happy?
I’ve had to do this reality check for myself many times, and I still do. I’ve been the king of commiserating and a mocker with the worst of them. Nothing good has come out of it, ever. I would leave feeling worse and no closer to my goals. And how do you know you aren’t the target of these peoples’ destructive diatribe when you walk away? You don’t, and you probably are.
Because people and attitudes like this are so common, it’s easy to treat this behavior as acceptable. We live in a society of 24×7 news that’s all negative. War, shootings, economics, scams, scandals, and celebrity gossip. And something about how we’re wired compels us to watch like a bad car accident.
My challenge to myself, and to you, is to stop putting up with it and turn it all off.
The other day I snapped a pic of a comedic moment with my roommates and uploaded it via Facebook Mobile with the caption “Our dryer ties knots better than a boy scout.” Here’s the photo (starring my roommate Nick):
Then a couple nights ago I called Steve Bliss, one of my two co-authors on Virtual LEGO and guardian of the LDraw Parts Library. I haven’t talked to Steve in a couple years. When his wife Kristin learned it was me on the phone, she yelled across the room “your dryer ties knots?”
What a great practical reminder of the power of the Facebook newsfeed.
“Lifecasting,” or broadcasting your activities via the web and social networks like Facebook are fundamentally changing the way we relate to each other. This is both exciting and scary (and possibly even creepy depending on who you accept friend requests from). These tools have given us the power to passively stay “involved” in others’ lives without us even realizing it. It’s only surreal moments like these that serve to remind us of what we are active participants.
And for the record, both Steve and Kristin have recently made the cut to my new “trusted” privacy group on Facebook, so I don’t care what they know about my dryer’s activities.
Everyone out there who follows a web-two-point-oh personality has probably heard by now about Gary Vaynerchuk’s “Good People Day 08″ initiative (short video), where he challenges everyone to talk about good people you know. Here are just two of the ones I’d like to highlight:
Jason Jacobsohn of Networking Insight
Many of you in Chicago technology know Jason from his work at the Chicagoland Entrepreneurship Center, KMG Enterprises, and through his blog, Networking Insight. I don’t know Jason very well yet personally, but from the several interactions I’ve had with him I can say he’s a great guy and someone who ‘gets it.’ He’s been gracious and helpful to me each time I’ve come to him with a question, and I believe him to be trustworthy. The more I see come out of Jason, whether it’s good content on his site, how he keeps in touch with people, or his upcoming event, the Great Chicago Networking Extravaganza, the more I see that Jason is a good person well deserving of his success.
Kelly McKiernan of BZPower and LEGO
LEGO fans out there will probably know Kelly from the Bionicle community site BZPower. Kelly has been a mainstay in the LEGO community for years and has used his unique combination of web development, administrative, and interpersonal communication skills to be a driving force behind many community projects. In many cases, Kelly taught me the meaning of “cooler heads will prevail” by living it out in the numerous conference calls, emails, and online discussions we participated in together. From working with him, I know he’s an invaluable asset to any team that must bridge the challenging gap between technology and business interests while navigating political minefields without setting off (m)any mines. ;^)
On Saturday morning I had coffee with Greg Cross, a LEGO fan who I met at BrickWorld last year. Through the conversation I pulled up an old presentation, one of many I gave on the LDraw system for creating virtual LEGO models. Since I’ve lately been thinking about LDraw again, and since I’ve recently talked to a few non-LEGO friends about the software and (shameless plug) my book, I thought I’d upload it and share. Enjoy!
Note: It looks like some of the images didn’t convert properly and transparency didn’t work on some. Try not to let that distract you :-)
Posted on 1 April '08 by Tim Courtney, under LEGO. No Comments.
This week’s pic is good for a bit of comic relief. Comments online say it’s a Photoshop job, and a darned good one at that. I present you the Boeing 747 LCF in Oscar Meyer livery, being towed by it’s little brother:
Licensed under Creative Commons. See the original photo on Flickr.
Posted on 29 March '08 by Tim Courtney, under Aviation. 1 Comment.
I’ve seen some breakthroughs in the way I exercise recently that I’d like to share. First, some background: I grew up an “athetically challenged” child. I was the classic slow, uncoordinated, last-picked kid who admittedly gave up easily in favor of activities that were less threatening and more comfortable.
Starting in early Jr. high and through late college, I carried a few extra pounds around with me. At my heaviest I was 240, and lost ~75lbs for a low of 167 in early 2003. Since then I’ve kept my weight between 170-185, mostly by portion control and remaining conscious of the food I’m eating.
Through the years - before and after my weight loss - I’ve tried my hand at lifting weights and cardio with limited success. To be honest with myself, I just didn’t put the extra effort into learning the right way how and didn’t set and follow through with plans. No wonder I remained frustrated for lacking the results I desired.
This year I set the goal of breaking through my prior limitations with distance running, as this is the biggest mental struggle I’ve faced with physical activity. Last year when I would run, I hit my limit after an average 20-25 minutes on the treadmill. On two occasions I ran :30 and :45, but I couldn’t bring myself to overcome the mental hurdle of accomplishing that again.
Last winter I had the fortune of meeting Dean Hewson, a triathlete and technical writer, at a seminar I attended. I asked for some pointers on breaking through my wall and his advice was pure gold to me.
- First, Dean instructed me to slow down. To build endurance, I wasn’t in a race. I’m already a slow runner, so this frustrated me, but I gave it a go anyways. After all, he was a triathlete, I was not.
- Second, he told me to think internally “I’m not even going to start this run until 15 minutes in.” This was a real shocker. I hit my limit at 20-25 minutes, so 15 was my valley of death. How the heck was I going to start at 15 minutes?
Since my goal this year is to run a 5k by May and a 10k by September, I started hitting the treadmill regularly about a month ago. I took Dean’s advice, slowed it down, and drilled into myself that I wasn’t starting until 15 minutes in. This alone wasn’t enough to bring it all together though - my early times were in the 30-40 minute range - good, but not great.
Then another thought came to me that brought it all together:
- I once heard a speaker admonish his listeners; Don’t dwell on how you feel before a difficult activity, but how you will feel after you’re done. I’ve lived with that thought in other areas; so I applied it here and started focusing on the feelings of accomplishment I’d have once pushing through (I wish I could remember the speaker and the exact wording).
Thanks to these thoughts, in the last two weeks I’ve been consistently running for 45 minutes and 1 hour on the treadmill. That’s right, one hour! Last night was one of those runs. For the last ten minutes, I thought my legs were going to fall off and my lungs would give out. But I kept my head up, avoided looking at the clock, and laser-focused on how I would feel about accomplishing what I had set out to do when it was all finished. It’s an amazing feeling - I know the athletes reading this can relate. If you’re reading this and can’t relate yet, don’t fret, just get out there, take action, and persist until you reach your goal (and don’t forget to write me when you do!).
Lately I’ve come across more than my fair share of aggressive drivers on the road, and the advent of spring reminds me that when you roll down the windows you often become someone else’s ashtray. But in order to feel justified venting about such things here, I must deliver some insight into the topic.
Everyone has pet peeves, you do and I do. As I’ve pondered some of mine, I’ve come to realize that things set me off because they are counter to values and beliefs I hold strongly. Here are a few examples:
Peeve: Tailgating & Aggressive Driving
Value: People are responsible for their own actions and responsible that those actions don’t recklessly endanger others around them.
Peeve: Smoking in Public
Value: A twist on the above. Do what you want, so long as it doesn’t infringe on someone around you.
Peeve: Passive-Aggressive Behavior
Value: Straightfoward, honest relationships where people are up front with each other, aren’t manipulative, and don’t backbite.
Peeve: Ugly MySpace Profiles
Value: Good, clean design, proper use of the English language in written form, and intelligence. ;-)
What are some of the things that set you off, and what values do they highlight?
I stumbled across this photo quite by accident. It was taken by author, helicopter pilot, and prolific blogger Maria Langer of An Eclectic Mind on a recent trip to Alaska. I don’t have any words to do the photo justice. She calls the photo “North to the Future.” Here is a link to the photo. Enjoy!
Posted on 22 March '08 by Tim Courtney, under Aviation, Dreams. No Comments.
I started this blog to build up my presence on the web. A positive side effect has been that I feel a sense of accountability to my audience for the things I write; especially when writing about personal goals. Hence, it’s become quite helpful in keeping me motivated, especially after my Week 10 2008 goal wakeup call post. Life is different when you have an audience, no matter how small.
Recently I started attending Jerry Mitchell and Bill Price’s 6-month Bootstrappers class on new venture creation. It’s the same class they teach in a local B-school. I decided that now was as good of a time as any to get a rounded education on the startup process and use it as an excuse to research some long-term business ideas. The side effect of this is I’m in a class with (and in some cases working in a group with) successful entrepreneurs. I see their work ethic, resourcefulness, and commitment and it challenges me to up my own game in areas where I need to grow. In effect, they’re my audience and my silent accountability.
If you don’t have one already, I encourage you to seek out a reference group. Find yourself a group of peers, both at your level and above, to pull you up. You’ll be surprised with the improvements you start making when you associate with the right people.
Having read many of the criticisms leveled at Sarah Lacy in the wake of her Mark Zuckerberg interview at SXSW (video), I offer this quick thought. In fact, it’s not even mine. Nor is it new, some dead famous guy said it.
“It is not the critic who counts, nor the man who points how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly…who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at best, knows the triumph of high achievement; and who, at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
Theodore Roosevelt
Offering my own analysis of the interview itself (which I did watch, though I wasn’t there) would be beating a long-dead horse. The point here is, for the mistakes made, Lacy was the one in the arena. While there’s value in constructive suggestions and lessons learned for improvement, outright (and sometimes mean-spirited) criticism reveals character.
It’s easy to take pot-shots from the sidelines. In some circles, it’s even cool. It’s much harder to get in the arena and put your neck on the line. I’ve played both roles, as I’m sure many of you have. It’s my constant aim to criticize less and do more. Is it yours?
Last year, a vendor called me sheepishly and asked me to re-send the contract we had signed with them a few days prior. She couldn’t find it, and the only thing she could think happened to it was it went to the shredder in a pile of other papers destined for destruction. Has this ever happened to you?
Avoiding this pitfall is simple: tear the documents you intend to shred in half. If you consistently do this, you can safely put these in your outbox pile, and even mix them with papers to mail or file and not risk confusing the two.
Happy St. Patrick’s Day!
Posted on 17 March '08 by Tim Courtney, under GTD. 2 Comments.
I’m trying to use this weekly exercise to not only find cool pictures of planes, but of rare or unusual planes that capture the simplicity and fun of flying. My primary source is Airliners.net, though I go off in other directions as well. This week’s plane is a Grumman G-164 Ag-Cat taken in Serbia. This guy just looks like he’s having fun.
Posted on 15 March '08 by Tim Courtney, under Aviation. No Comments.
I’m a geek and a tinkerer, but not much of a coder. While I used to actively code sites in high school and college, today I consider myself a power user. On an almost daily basis, I talk to people who are like most people — they have a general computer knowledge but are largely fearful of them, especially fearful of screwing something up.
Through these interactions, I’ve come to view these users in three basic categories:
- Lacking Confidence: These people need encouragement and to be stretched in their knowledge. Most average users I’ve met have fallen in this category. While explaining concepts may take a while, they really do want to understand how to use computers at least to the point where they aid in accomplishing daily tasks (My mom is one of these people; ten years ago I taught her the basics of Windows and she’s picked up the rest on her own). It’s rewarding to see the light bulb go off in these peoples’ heads as they become competent and confident.
- Willfully Ignorant: These people are almost proud that they know little to nothing about their computers. They lean on advanced users as if helpless and they make little attempt to grasp concepts as they are taught. This behavior soon exhausts the goodwill of all but the most patient advanced users.
- Explorative: This is the 20% group. Not all of these people become code ninjas or sysadmins, but they aren’t afraid to stretch themselves. They are consistently learning how to do things better and do a greater variety of tasks with their computers. These people range from the power user to development pioneers like David Heinemeier Hansson.
The only way to “help” the second group listed above is for them to change their attitude and cultivate a desire to learn. People in the first group are a pleasure to work with, they just need encouragement and prodding from time to time.
So, here’s my advice to el groupo uno: Tinker.
Computers probably feel like rocket science, but they aren’t. Maybe you want to get better at Word or Excel, or make your web browsing experience better (say, less popups and ads?). Or perhaps photo retouching is the next step so you can assemble the family scrapbook.
- Break down big concepts. Take what you want to learn and break the concepts down bit at a time. You can learn as you go. If you need help getting started, ask a power user friend. Believe me, we want to help (in fact we’re almost too enthusiastic to share).
- Test your assumptions. Don’t be afraid to screw something up. Click that icon, the one you have no idea what it does. There’s usually an ‘undo’ button (just remember the old adage; save early and often).
- Learn to take shortcuts. Find ways to do simple things like opening, saving, and printing without using the mouse and then move on to accomplishing bigger things the same way. No matter what program you are using, there’s likely a keyboard shortcut for most things you’ve always done by pointing and clicking. Lists of these commands are found in the help file under “keyboard shorcuts.” Do this and you’ll work faster and enjoy using your computer more.
Example: Editing Text
I edit what I write almost exclusively with the keyboard. Here are some common shortcuts to help:
- SHIFT + Arrow Keys highlights text from your cursor in the direction of the arrow you press.
- CTRL+SHIFT+Arrow Keys (Windows) or ALT+Shift+Arrow Keys (Mac) highlights in whole-word blocks.
- CTRL/CMD+X: Cut
- CTRL/CMD+C: Copy
- CTRL/CMD+V: Paste
You can do 90% of the editing necessary with these five simple keyboard commands. Use the first two to select your text, and the bottom three to manipulate it, just as you would with the Edit menu. Practice this and become proficient at it, and you’ll find yourself itching for other things you can do to make life easier using your keyboard.
I hope you find these tips helpful. I’m always up for sharing pointers on using computers (Windows or Mac), so don’t hesitate to ask if you have questions.
Happy Friday!
The last few times I’ve driven into the city, I’ve noticed more and more of these LED billboards popping up. They’re like having a bunch of TVs pointed at you as you drive, unavoidable in their bright flashes and demands that you BUY BUY BUY.
Until recently, displays like these have been relegated to downtown crossroads like Times Square, now they’re invading our backyards. I can only imagine the recent growth in LED technology and reduction in cost to producing these devices has contributed to their emergence. Couple that with media fragmentation and advertisers desperate for eyeballs, and what do we get? Advertising that’s more and more interruptive and irritating (as if the stretch of I-294 between 88 and O’Hare wasn’t bad enough already).
I won’t pretend that I don’t revile these billboards. What I don’t have (yet) is a consistent philosophy and belief system as a marketer myself, of what advertising is ‘good’ and what is ‘bad.’
In my pseudo-hippy phase, which was brief (and no I won’t show you pictures), I became a fan of Adbusters magazine. I resonate with a lot of their thoughts on how commercial culture pollutes the mental environment, but I eschew the mag’s hyper-liberal conspiracy theory politics. In fact, the latter is the reason I don’t currently read it, even though I still agree with their views on media. They talk about the “mental environment” the way environmentalists talk about preserving our physical environment. In essence, they brought a phrase to what I’d been sensing — an onslaught of commercials and content that was not relevant to me and that was designed to disrupt thought and create a sense of need that wasn’t there before. The intense, sickly feeling of being sold to at every corner.
From a business perspective, these billboards are a new market opportunity, the result of technology enabling advertisements to be more effective. Now advertisers can fraction off use of a billboard space, presumably making outdoor advertising more cost effective for advertisers, and allowing ads to be more targeted (an ad for morning commuters, for example, who tend to fall in certain demographics). Seems innocuous enough, until you consider how this affects the audience on the road and how these blaring ads stir up more angst in an already frustration-filled part of the day–the commute.
So I must ask, at what cost will we continue to push the envelope of interruptive advertising? In an age where online, marketers are moving more and more towards permission-based techniques and even social marketing that’s far more targeted, mass media is soldiering on with more resolve than ever to annoy the p*** out of people. Continuing, as they always have, to talk AT their consumer (whom they see as an object to sell to) rather than TO their customer (a person who chooses to buy).
A friend just sent me this link, and apparently it’s not all that known on the Internet yet. The site did get Dugg, but I haven’t seen anyone in the online LEGO community pick up on it.
The web site play/nyc first displayes a strange copyright notice, then this screen:
It appears to be a mockup of a native iPhone application (perhaps coming after the June update?) and highlights features where you can build a model by dragging parts onto the screen, challenge friends, and share models with friends.
It looks like a cool concept, and I’d love to see an iPhone app for either LDraw or LEGO Digital Designer, but I hope it ends up being a bit more robust than this. And on this one, I have a gut feeling it isn’t official, based on the fonts chosen and the way the logo is used. Which means if it isn’t, the page may be short-lived…
Posted on 10 March '08 by Tim Courtney, under LEGO. No Comments.
I found this remarkable photo of a 777 slicing through clouds and illustrating wake turbulence. This beautiful phenomenon is usually invisible, and something you don’t want to be caught in, especially if you’re a smaller plane!
Posted on 10 March '08 by Tim Courtney, under Aviation. No Comments.
